dumbfoundry

New Kit Offers Words of Empowerment

MINNEAPOLIS, March 23 /PRNewswire/ -- Queens, fags, dykes, fairies, lesbians, rainbows, flames, gaydar, transvestites, leather and culture. The newest addition to the million-selling Magnetic Poetry Product line -- the Queer Kit -- has all that, and more.

Besides a generous helping of gay-specific words, the Queer Kit, like many of its predecessors from "MagPo," utilizes seemingly random or thematic words to great effect. Users can create all kinds of poetry, from silly to poignant, cathartic to empowering.

"Magnetic Poetry has kits for gardeners, cooks, pet owners -- we even have a sign language kit," says company founder Dave Kapell. "Why not create a poetry kit for the gay community? If it promotes understanding and allows people to express themselves in a fun or serious manner, then I consider it a huge success."

Magnetic Poetry, creators of the word magnets seen on refrigerators everywhere, is responding to consumer demand with the new Queer Kit. In recent months, Magnetic Poetry has received numerous requests from both retailers and consumers for a kit that was inclusive of GLBT issues and culture. Like many of the products the company produces, customer input was internalized and found its way into the product development process and onto shelves nationally.

The Queer Kit, which hit retail shelves this month, carries a suggested retail price of $9.95.

This entry was posted by eeksypeeksy on Tuesday, March 23, 2004 at 12:29 PM. You can skip to the end and leave a response.