Andrew Billen: "Now why would I go quoting an obscure American poet at you? For the same reason Americans googled O'Hara last summer. His lines, taken from Meditations [in] an Emergency, ended the season two debut of Mad Men. Our hero, the Madison Avenue creative director Don Draper, had spotted a young intellectual with the book. “I don't think you'd like it,” said the thinker. By the end of the episode Draper had not only read it but was furtively mailing a copy personalised with “Made me think of you”. His affair with Midge the beatnik artist may, we infer, not be beyond rekindling."
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